Concept for the San Diego Chargers 2012 season.
*Agency: BASIC / San Diego, CA
The New York City Ballet is known for its grace and perfection. This poster was design to hold both while showing the great NYC cityscape in it's tutu.
Medium used: Watercolor
As a web designer at GUESS, I was blessed with the opportunity to be apart of the GUESS website re-design team. My main goal with this project was to increase conversion using unique interactive and design experiences and for the site to have a consistent look and feel from browsing to checkout.
Design Responsibilities: Navigation, drop downs, subcategory, and filtering options, footer, typography hierarchy and page layout design (homepage, landing pages, product listing page, product detail page, checkout pages, gift card, social page).
Work Completed at GUESS, Inc. under Creative Director: Robert Chong User Experience Manager: Leo Ko VP of Ecommerce: Drew Koven
These posters for the Hyundai Veloster were designed for the annual SEMA event held in Las Vegas. They were made to portray the new cars capabilities and customization.
*Agency: BASIC / San Diego, CA
// Personal Project //
In my off time I like to take brand specific content and give it a face lift. After hearing that Bank of America redesigned their mobile banking app I went to take a look and a few things stood out to me. It was drab, had outdated design features and all elements were just too small.
What caught my eye the most though was the lack of brand awareness throughout the app. My goal with this redesign was to implement their brand colors and new graphics, maintain a visual consistency and userflow, and overall personalize the consumers mobile experience.
Check out the prototype made with InVision App here!
The GUESS Kids brand is playful and energetic. I was tasked with gaining brand relevance by creating a consistent look and feel using our imagery and font styles. While honing in on this look I ultimately created a fun and engaging story through each new season. After implementing the new creative direction the next goal was to increase email database and site conversion.
Work Completed at GUESS, Inc. under Creative Director: Robert Chong VP of Ecommerce: Drew Koven VP of Creative Services: George Faerber Senior Designer: Lauren Schulz
As a innovative, secure and effective solution for high value and high integrity temperature-controlled global shipping, Cryoport needed high-impact imagery to showcase their value of life. Shown are image manipulations made to capture the feeling of life and a closer look at reality.
*Agency: BASIC / San Diego, CA
With multiple locations throughout sunny Southern California, SanSai is a Japanese is a fast casual dining restaurant that was looking give their brand a little face-lift. With their mission focusing around the freshness and quality of their food, their brand and ordering experience needed to match. Along with their re-brand, a new typeface was constructed which really allowed SanSai to have a voice and personality. With SanSai's new look and feel, the restaurant was able to communicate and relate to their customers.
*Agency: BASIC / San Diego, CA
After redesigning the GUESS desktop site I moved onto our new mobile platform. Taking the needs of our eCommerce site, I transformed them into a mobile friendly experience. With the visual userflow staying similar to the desktop version, I was able to create a mobile site that spoke to the GUESS customer and maintained the GUESS brand.
Work Completed at GUESS, Inc. under Creative Director: Robert Chong User Experience Manager: Leo Ko VP of Ecommerce: Drew Koven
The Salty Sisters can sure make tasty toffee and caramels and just needed a great look to complete the package!
With the chocolaty company having two female owners, their Salty Sister logo was created showcasing both their personalities (salty and sweet). They wanted their packaging to be elegant yet fun and universal depending on what type of goodies would be in each box.
*Agency: BASIC / San Diego, CA
My first year at GUESS was designated to designing all web artwork and layouts for their brand, Marciano. This included homepages, landing pages, microsites, email and newsletter designs, as well as sweepstakes and larger brand initiatives. My goals for Marciano were to increase traffic and product awareness and to make each asset clean and sophisticated.
Work Completed at GUESS, Inc. under Creative Director: Robert Chong Senior Web Designer: Lauren Schulz VP of Ecommerce: Drew Koven
Brand Book designed for marketing collateral.
*Agency: BASIC / San Diego, CA
During the years of 2010-2012, I was apart of a team that created the designs that would be shown on Black Diamonds Trekking Poles. Shown here are the poles that I designed and went into production. The tasks of making designs that would be a fluid wrap around the poles, were minimalistic to draw in different consumers and up-to-date was a challenge. But, in the end it was very rewarding to see the finished tangible products.
*Agency: BASIC / San Diego, CA
